Qualification number
603/1602/0
Number of units
6
Guided learning hours
300
Credits
120
This qualification aims to help you develop a critical strategic understanding of contemporary management issues and develop your skill set as a senior marketing professional. You will develop the strategic and managerial skill set to excel in a leadership role and be able to offer strong expertise in the field of marketing. It is at the same level of difficulty as the final year of a Bachelors degree.
There are 4 compulsory units plus any 2 from the "Other units" list.
Progress to a degree with ABE.
Find out moreCompulsory units
Leading Strategic Change
20 credits
Business Strategy and Decision-making
20 credits
Developing International Markets
20 credits
Business Ethics and Sustainability
20 credits
Other units
Strategic Marketing
20 credits
Strategic Marketing Relationships
20 credits
Digital Marketing Strategy
20 credits